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The Exponential Power of “Local Search” for Beer, Wine & Liquor Marketers

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Despite the archaic ABC laws, the sale of off-premise alcohol follows a predictable path from drinkers who are blissfully unaware of these laws. When someone is looking to purchase alcohol, they will either (1) follow a well engrained pattern and go where they typically shop, or (2) pull out their mobile device and type in […]

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Untapped $1.53 Trillion Dollar Retail Pot of Gold: BOPIS, Buy Online Pickup in Store

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Of the $5 trillion dollars of total U.S. retail sales in 2017, 30% or $1.53 trillion of those purchases occurred via “BOPIS, Buy Online Pickup in Store” transactions. Most retailers and brands will agree that $1.53 trillion per year is quite an alluring revenue opportunity. However, with massive retailer investment in e-commerce, mobile shopping apps, […]

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Untapped $5 Trillion Dollar Opportunity: “Near Me”

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Today, 87% of shoppers begin their product searches online, according to research from Salesforce and Publicis Sapient. And yet of the $5 trillion dollars of total retail sales in the US in 2017, ecommerce sales represented only 13%. The big mistake most brick and mortar stores make is trying to beat Amazon at its own […]

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5 Elements of a successful local product landing page

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The Online Landing Page is the “final destination” for online shoppers before they buy. So how do we do it Right? If we seek to surpass industry average conversion rates of 2.5% and enter the realm of industry-best conversion rates of 28% we must provide the shoppers with what they seek! This article is intended […]

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Creating Effective Local Search Results

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Local Search Results that Work Search is your company’s “foot in the door” to online shoppers. Unlike visitors to your site, shoppers in search have generally not already decided on where they’re going to purchase – especially when they want to buy local. To win the sale, not only do you have to rank for […]

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The Next Generation of Co-op Advertising

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What if brands could directly promote their in-store products to nearby consumers the moment they’re ready to buy. In a digital world they can. Co-op Today For brands that sell in stores, advertising locally available products has long been an important way to drive sales. However, directly creating and managing localized advertisements for every place […]

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4 steps to a successful online to offline shopper journey

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Setup your site for local success Winning the sale requires reaching today’s shopper in the moments that matter with the right messaging, content and experience. Over the course of three years, Lastmile developed a proprietary methodology to help retailers master their omni-channel marketing and earn their customers loyalty when they’re looking for nearby buying options. […]

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3 reasons why the Amazon Whole Foods acquisition Isn’t what you thought

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By Max Kesner  Through the Whole Foods acquisition, Amazon is poised to bring to market a model for same-day delivery that will raise the bar on how all retailers must service their customers. Amazon understands the stakes are not strictly about who will make the most money with same-day delivery, but instead will conventional retailers be […]

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