Harnessing the Power of “Near Me” for Firearm Marketers According to Google, in the last two years “near me” mobile searches have grown over 500%. And yet, firearm marketers have been slow to embrace and adopt “local search” as a competitive advantage in driving sales. Instead of harnessing this growing power directly, it is still the norm for brands […]

Harnessing the Power of “Near Me” for Alcohol Marketers According to Google, in the last two years “near me” mobile searches have grown over 500%. And yet, alcohol marketers have been slow to embrace and adopt “local search” as a competitive advantage in driving both on and off-premise sales. Today, local search marketing is left […]

63% of consumers utilize “BOPIS” features to purchase products three-times a year. 25% of consumers begin their shopping journey online  via the web or mobile “app” but end up purchasing “in-store”, yet only 27% of North American retailers offer such shopper “BOPIS” features. Does this anomaly suggest vast opportunity missed or a misread of consumer mentality? Let’s dive deeper into […]

Today, 87% of shoppers begin their product searches online, according to research from Salesforce and Publicis Sapient. And yet of the $5 trillion dollars of total retail sales in the US in 2017, ecommerce sales represented only 13%. The big mistake most brick and mortar stores make is trying to beat Amazon at its own […]

The Online Landing Page is the “final destination” for online shoppers before they buy. So how do we do it Right? If we seek to surpass industry average conversion rates of 2.5% and enter the realm of industry-best conversion rates of 28% we must provide the shoppers with what they seek! This article is intended […]

Local Search Results that Work Search is your company’s “foot in the door” to online shoppers. Unlike visitors to your site, shoppers in search have generally not already decided on where they’re going to purchase – especially when they want to buy local. To win the sale, not only do you have to rank for […]

What if brands could directly promote their in-store products to nearby consumers the moment they’re ready to buy. In a digital world they can. Co-op Today For brands that sell in stores, advertising locally available products has long been an important way to drive sales. However, directly creating and managing localized advertisements for every place […]

Setup your site for local success Winning the sale requires reaching today’s shopper in the moments that matter with the right messaging, content and experience. Over the course of three years, Lastmile developed a proprietary methodology to help retailers master their omni-channel marketing and earn their customers loyalty when they’re looking for nearby buying options. […]

By Max Kesner  Through the Whole Foods acquisition, Amazon is poised to bring to market a model for same-day delivery that will raise the bar on how all retailers must service their customers. Amazon understands the stakes are not strictly about who will make the most money with same-day delivery, but instead will conventional retailers be […]