At Lastmile, we know that great analytics data drives the great content that is essential for companies to remain competitive in today’s crowded market. Unfortunately, most local listings and pages platforms on the market today only provide a very basic set of metrics such as views, calls and directions that don’t adequately unlock the deeper insights needed to fully optimize your local marketing.
Lastmile is different. Because our platform powers a much deeper set of content on our listings and pages beyond basic location information (e.g. services, inventory, careers, staff, etc), we’re able to provide deeper analytics that go beyond the basic interactions and uncover practical insights into the specific local offerings driving visibility and engagement in each location.
Why This Matters to Your Brand
Our approach allows us to segment all of our digital analytics – including organic search traffic, on-page engagement, local ad performance and downstream conversions – according to not only location, but what specific content a user viewed and interacted with.
These insights help our partners optimize their local content for:
- Greater search engine discoverability
- Increased page and engagement
- Local variations and nuances
- Higher performing local ad campaigns.
- Downstream conversions such as appointments, ecommerce and in-store sales
Content level optimizations drive industry leading results. By diving deeper, we can provide local-level analytics that you use to create paid marketing strategies tailored to each location.
One client who partnered with us used local analytics to craft new marketing campaigns that saw their conversion rate improve by 450%.
Key Takeaways on Our Local Analytics Solution:
- Provides granular insights into specific content performance, enabling more nuanced and effective local advertising.
- Enables a more effective local advertising strategy that promotes the specific offerings and items local shoppers are looking for, not just the store or location itself.
- Unlocks valuable insights into customer behavior, guiding optimization of local content, presence, advertising, and overall business strategy in a data-driven manner.
- Allows clients to refine their SEO and local advertising strategies regionally, ensuring customers can reliably find desired items at nearby locations.
Local analytics lead to local insights, and this knowledge should be readily available across the customer journey for every client. Every page and every piece of content generates activity data, which can be transformed into actionable changes that impact your budget.
A client that adopted this strategy during COVID and saw huge results: CPC improved by 20% and CTR increased by 113%.
We help you leverage data gleaned through our analytics to better optimize and improve your bottom line. We’ve revolutionized the landscape of local marketing by delivering actionable insights and dynamic solutions finely tuned to the unique needs of each location, because local marketing is more than just a page.
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Drive more local sales by pairing shoppers with real-time inventory and promotions through seamless online-to-offline capabilities that help clients transact now.
