unlock your local advantage online
Lastmile bridges the gap between the 80% of shoppers that research online and the 90% of sales that happen offline.
Boost in-store and online sales by aligning your digital presence with how today's consumers actually shop.
Local Motive™ Omni-Channel Platform
Lastmile's Local Motive™ platform unlocks brick and mortar’s hidden growth potential by reaching online shoppers at the moment they show local intent increasing both online and in-store buying. We have everything you need to create a leading omni-channel shopper experience online.
Next Generation Store Locators
Lastmile goes way beyond the store locator by creating full local microsites for each store with rich local content.
- Fully branded and customized landing pages
- Automatically updated with local products, services, promotions and more
- Optimized for local search and advertising
- Full set of engagement options beyond just showing stock
- Robust analytics to map and segement visitors by store and product
Local Search & Marketing
Lastmile uses local context as an immediate way to differentiate from generic e-commerce results by:
- Exactly matching query content with results that show both location and product or service terms
- Ranking on first page for local store, product and service searches
- Linking directly to localized pages relevant to both the location and content of the query
- Localizing the content of paid ads on Google, Facebook and more
Local Shopping Experience
Lastmile instantly adds all the capabilities your shoppers need to find and buy from your stores.
- "Shop this store" links to our full Digital Storefront shopping experience
- Top products in-store at each store as well as the ability to instantly search the entire store’s inventory
- Local promotions that links back to lists of in-stock products making your sales directly shoppable.
- Local insights that track results at the store, product and service level to help quantify online to offline impact & ROI
Lastmile changes the game by giving you meaningful insights into local performance that you can put to work, including:
- Integrated local reporting tools to track visits and sales
- Consolidates local intelligence across vendors and channels into a single dashboard
- Extremely granular insight into the brands, categories and products users are engaging with at each store location
- Sophisticated attribution model that pulls in e-commerce and in-store actuals to accurately predict revenue and ROI
7,000,000daily in-stock items
10k+first-page local searches
10%+visit to lead conversion rates
5xclick-thru rates & store finder leads
1,000,000+local shoppers reached
From browse to buy, we bring your local advantage online.
We understand the mindset, motivations and needs of local shoppers and give them what they demand—an easy way to find and buy in-stock nearby products and services online.Shopper Journey