The Online Landing Page is the “final destination” for online shoppers before they buy. So how do we do it Right? If we seek to surpass industry average conversion rates of 2.5% and enter the realm of industry-best conversion rates of 28% we must provide the shoppers with what they seek! This article is intended to showcase the effective elements of a Landing Page. Simply put, we answer the question of how to convert a visitor shopper into a paying client.
1. LOCALIZATION AND IN-STOCK STATUS
Localization is king and when combined with in-stock status – the most sought consumer information – it provides shoppers exactly what they demand.
2. SHOPPER BUYING OPTIONS
We make it easy for shoppers to purchase. When buying options are provided, 28% take an action.
3. LOGICAL BACKFILL
The product details give the shopper a reason to buy and tell them exactly what they’re buying.
4. NEARBY STORES
Providing nearby store information increases shopper store visits substantially.
5. PRODUCT OPTIONS
Show similar products to ensure the shopper finds exactly what they’re looking for.
THE END RESULT
These elements illustrate our landing pages and how they combine to gain the industry-best performance metrics we attain for our clientele. At Lastmile we understand both technology and shopper mentality and how to blend the two to accomplish the outstanding client results we achieve as a standard operating practice.