In a few ways let’s cover three of them:
Depth: today’s local marketing solutions typically can’t extend to the inventory level, which often means they are lacking the information consumers want to see most when making a buying decision.
Approach: instead of trying to wedge local information and marketing into an e-commerce template built for catalog shipping sales, we created a new way to list and organize in-store products that we call the digital storefront. This unique approach lets consumers browse physical stores just as easily as they shop online and allows us to directly promote local products in a totally new way.
Scale: at the heart of Lastmile is a proprietary data framework that lets us work with any existing inventory source to keep your storefronts up to date and accurate from one store and dozens of products to thousands of stores and millions of products. We can often get clients on-board with little to direct work with their in-house IT.