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Our patent-pending tech and marketing services drive more local sales by pairing shoppers with real-time inventory and promotions through seamless online-to-offline capabilities that help clients transact now.
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Every new client engagement is unique. Lastmile takes pride in providing custom, hands-on services so we wrap our technology and services around your business and goals to drive more sales.
Our business model is setup to augment and never replace your valued people, processes or technology. In doing so, we aim to be efficient and reduce the Level of Effort (LOE) with your teams, taking on the majority of the “heavy lifting” ourselves.
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Lastmile Retail is a provider of local digital marketing tools to clients of all sizes with patent-pending technology built on enterprise-grade competencies. Contact us today and explore opportunities to partner so we can impact your transactional marketing and drive more sales.
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Lastmile enables brands that sell through traditional brick & mortar outlets to directly promote their local offerings to relevant online consumers.
We focus on businesses where local experience is a strong advantage and shoppers are likely to conduct extensive research online before making a purchase.
We treat local services as “products” that nearby consumers are searching for and want to buy or consume from local providers.
Lastmile enables non-profit entities and educational institutions to leverage the same enterprise-grade, commercial capabilities to improve local awareness and reach – from finding and mobilizing volunteers to fundraising and more.
With over 4500 stores, Sprint needed to make their local organic search results more competitive, improve their local advertising without significantly increasing their budget, transition to a next generation store locator and improve their local presence management across both branded and dealer locations.
Curaleaf is the largest vertically-integrated medical and wellness cannabis operator in the United States. Partnered with Lastmile, Curaleaf increased local brand awareness and now offers customers the most relevant products in their area through real-time inventory at the store-level across all operating states.
VanMoof is an electric and smart biking company. Based out of Amsterdam, they’re in hyper growth mode with current locations in Berlin, Paris, London, New York, San Francisco, Taipei, and Tokyo. Partnered with Lastmile, they localized their business in order to maximize the number of prospective customers test riding and then buying their city bikes.
Rural King is a large farm supply company primarily in the midwestern and southwestern states. Lastmile partners with Rural King to make it easier for customers to browse online and buy in-store when they’re not close to a super store on which they depend.
Dash In started about 90 years ago and today is part of The Wills Group, Inc who operates home comfort and convenience-oriented stores across the mid-Atlantic.
Needing to increase customer awareness for offerings outside of just fuel sales, ranging from gourmet food to environmentally-friendly car washes, they partnered with Lastmile to create a local presence management capability and drive local advertising.
Yes we can dramatically increase both in-store and online sales if your company has physical store locations with or without a current website. If you do not have a current business website, we will build a world-class solution for you. If you have a current business website, it is most likely not built to drive in-store sales.
Even the best websites often lack the nearby store information and local purchase tools shoppers demand to find and buy from your nearby stores. We can you with that transition as well.
A BIG one. Over the last 10 years, the way consumers shop has fundamentally changed. While 90% of sales ultimately take place in-store, the first-place consumers go to begin their shopping journey is online, but today’s retail websites are designed to showcase online, not in-store products. Consequently, many physical retailers and brands miss out on these nearby, interested shoppers either in popular channels like search engines, or in many cases, even their own websites. The result? They’re sacrificing their major location advantage online.
In a few ways let’s cover three of them:
Depth: today’s local marketing solutions typically can’t extend to the inventory level, which often means they are lacking the information consumers want to see most when making a buying decision.
Approach: instead of trying to wedge local information and marketing into an e-commerce template built for catalog shipping sales, we created a new way to list and organize in-store products that we call the digital storefront. This unique approach lets consumers browse physical stores just as easily as they shop online and allows us to directly promote local products in a totally new way.
Scale: at the heart of Lastmile is a proprietary data framework that lets us work with any existing inventory source to keep your storefronts up to date and accurate from one store and dozens of products to thousands of stores and millions of products. We can often get clients on-board with little to direct work with their in-house IT.
We sure can! And better yet, you can too. Every Lastmile brand and retail customer gains access to a reporting dashboard which allows them to analyze lots of data. As part of this, our clients can segment traffic according to both product and location dimensions to answer questions like “which brands are most searched for in this area” and “what products are creating the most online to offline sales for this store”. Through our Local Search Suite, we create a new type of content that ranks in a new type of search for you and can segment search traffic out as new and incremental. Through the Store Finder Extension, we can append all metrics according to their source and give you a clear breakdown of where users came from and what specific action they took. The metrics we can generate are highly useful in understanding how customers interact with your local stores from your website and search.
Completely addicted to data? Us too. That’s why we give you an interactive web dashboard that allows you to understand how online behavior impacts in store sales. Our reporting dashboard allows you to measure:
Lastmile provides a seamless integration for our brand and retail clients. We handle all the technical details including pulling inventory records from your store’s systems, creating online product listings on Lastmile’s website and optimizing your product listings pages to appear in search and ads. In many cases all we need is an inventory feed in your existing format, and in some cases, we can even get everything from your existing website. The on-boarding process typically takes only 5-7 weeks!
This process leverages your existing data sources and web assets to get you in market soon with little to no ongoing maintenance. Services include:
In our past programs, 75% or more of the listing pages we create rank on the first page consistently.
Most of your in-store products, brands and categories will rank in localized searches, increasing your keyword results by hundreds of thousands if not millions of specific queries.
To clarify, we’re not optimizing your existing pages – Lastmile’s proprietary methodology and patent-pending technology creates an entirely new set of localized content and pages that allows you to rank in a wide range of local searches that your existing e-commerce product pages do not. These include:
Nope. Lastmile pages only rank for localized queries that include a location term e.g., “brooklyn ny” or local modifier like “nearby.” In this way, we add search presence for a new kind of queries you’re not optimized against today, especially for product and category considerations, which require real-time inventory feeds at the individual store level.
Our on-boarding process leverages your existing data sources and web assets to get you live within weeks with little to no ongoing maintenance.
If you’re interested in trying the Lastmile’s BuyNearby™ Platform, please contact us today. We look forward to hearing from you!
