M4 Drives Local Marketing

M4 is Lastmile’s method for marketers to plan, execute,
and measure multi-faceted marketing campaigns on a single technology platform. Our suite of tools provides turnkey capabilities to manage, market, monetize and measure marketing effectiveness across online-to-offline (O2O) channels.

Utilizing a blend of managed services with the
controls desired to create and optimize engaging
brand experiences, marketers can own the local path to purchase across the customer lifecycle for the first time.

Manage

Effortlessly manage marketing campaigns from product-level content to store-level local analytics. Lastmile’s single platform enables ease-of-use through dashboard controls, best-in-class managed services and advanced automation.

  • Intuitive Dashboard
  • Fully-managed service with brand controls
  • Integrated APIs / Data Feeds
  • Automation / AI
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Market

Create your local marketing ecosystem by unlocking location-specific advantages today. Lastmile’s approach is channel-agnostic, pairing real-time, local inventory to high-intent customer demands.

  • Patent-pending localization engine
  • White Glove Creative Services
  • Marketing Automation / Dynamic Templates
  • Hyperlocal Marketing & Advertising
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Monetize

Enable high-intent shoppers to engage directly with products and promotions near them, providing rich engagement options such as Buy Now, Reserve, BOPIS, etc. and through whatever communications channels suit end users in that moment

  • Customer-first Responsive Design
  • Path-optimized UI / UX
  • Social & Mobile Ads
  • Omni-channel Engagement Tools
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Measure

Leverage store-level analytics to create customer-centric and channel-agnostic transactional insights from search through the register across the journey online-to-offline (O2O)

  • True Local Omni-channel Actions and ROI
  • Measure down to franchise store and product / category levels
  • Customer Journey from search through the register (full attribution capable)
  • All your local touch-points into a single, consistent view
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