Optimizing Google Crawling & Hyperlocal SEO Best Practices

Meet Shawn

Shawn Huber - SEO Program Director at Lastmile Retail

• Over a decade of hands-on SEO experience with notable brands, achieving up to 40% growth in organic traffic.
• Recognized with awards such as The Drum Awards for Search and Search Engine Land's In-House Team of the Year.
• Featured speaker at SEO conferences like Advanced Search and contributor to Moz's Whiteboard Friday series.
• Proficient in SEO tools like Google Search Console, SEMrush, and skilled in integrating SEO with other digital marketing channels.

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 In this episode Shawn covers: 

• The relationship between Google Crawler visit frequency and URL traffic.
• How small businesses can utilize Google Business Profiles to their advantage. 
• The Pros and cons of Local branches within larger enterprises owning their social media presence. 
• Common SEO mistakes affecting your domain’s visibility and traffic.

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Watch The Episode

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Episode Timestamps

• [0.0] Intro

• [2.11]  The impact of Google Crawler Visits on Site Traffic

• [5.04] Data Influencing User Experience Rankings 

• [7.32] Using your Google Business Profile to Build Visibility 

• [9.12]  Hyperlocal Content Collaboration  

• [10:31] Strategies for Local Rankings 

• [13.07] Common Mistakes in SEO Audits

• [18.00]  Creativity within SEO Features

• [22.00] The Social Media Footprint of Individual Stores within a Brand 

• [27.27] Guiding content promotion with Branding 

• [30.08] The Future of Site Optimization

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